Reelin’ in the Years Productions is now exclusively representing ITV’s vast musical footage holdings (formerly handled by ITN). ITV, known as one of the world’s leading broadcasters, has granted RITY the rights to rep their musical holdings spanning nearly 60 years and including thousands upon thousands of performances and interviews with the world’s most influential artists, such as The Who, The Clash, U2, Muddy Waters, Madonna, Prince, Doors, Cat Stevens, Police, David Bowie, Judy Garland, Elton John, Little Richard, Public Enemy, Nina Simone, Ozzy Osbourne & R.E.M.
ITV’s archive holds iconic moments in music such as The Beatles at The Cavern Club (1962); The Rolling Stones At Hyde Park (1969); Billie Holiday performing “Strange Fruit” (1959); The Sex Pistols TV Debut (1976); Johnny Cash’s famous concert at San Quentin Prison (1969); the only footage of The Yardbirds featuring Eric Clapton (1964); John Lennon’s last ever TV appearance (1975); and a rare TV appearance by rap pioneers Grandmaster Flash (1982.)
The rest of ITV's archive (non-music related) will be represented by Lola Clips.
Since 1992, Reelin’ In The Years Productions has been recognized as a world leader in footage licensing. The archive houses over 20,000 hours of music footage spanning 90 years and 7,000 hours of in-depth interviews with the 20th century’s icons of Film and Television, Politics, Comedy, Literature, Art, Science, Fashion and Sports, filmed between 1962-2012. The interviews are primarily from the archives of Sir David Frost, The Merv Griffin Show, Rona Barrett and Brian Linehan’s City Lights from Canada.